What it is:

A 40-ring paper chain that counts down each week of pregnancy — from the moment you find out to the week you finally meet your baby. Each ring celebrates a new week with a fun, relatable message: “Happy Week 20! Baby is now the size of a grande Starbucks latte” or “Happy Week 37! Baby is now the size of your hospital go bag.”

How it works:

• 40 rings — one for every week of pregnancy

• Tear off one each week to reveal a playful “baby’s size” update

• Starts small (think a sprinkle from a donut) and grows to silly, real-life comparisons (like a Costco pumpkin pie)

• Designed to make the wait feel joyful, lighthearted, and a little more magical

Perfect for:

• Parents-to-be who love a good countdown

• Baby shower gifts

• Pregnancy announcements

• IVF, surrogacy & rainbow baby journeys

• Keepsake to remember the milestones

Why people love it:
This chain turns the pregnancy wait into something tangible, fun, and shareable. It’s part countdown, part weekly surprise — and a sweet keepsake to look back on long after baby arrives.