PROMOTION: 10% OFF ALL MASCARAS. USE COUPON CODE 'MASCARA10' UPON CHECKOUT FOR DISCOUNT TO APPLY. VALID UNTIL 31 JULY 2026.

An all-natural mascara that adds volume and length to eyelashes - which is what you are looking for in a mascara, not so? Thanks to jojoba oil, vitamin E, olivem 1000 and oliwax, this mascara also adds long-lasting moisture, while aloe vera promotes healthy and growing hair. Suitable for sensitive eyes. Easy to apply, and just as easy to take off at night using your normal facial cleanser or gel.

Did you know that many mascaras from well-known brands in the beauty industry are made using ingredients such as mineral oil, paraffin, petrolatum, preservatives that can cause eye and skin irritation and black pigment derived from coal tar... not nice! This all-natural mascara is made of ingredients that are not only non-toxic, but actually good for you.

Directions: Apply as you would do with any mascara, using the applicator brush. When opened, use within 6 months. Unopened mascara might last as long as one year. Remove with your normal facial soap or cleanser and water. If you do need an extra bit of help with removal, you might want to try the Own it Cosmetics Micellar Water.

Ingredients: Water, Aloe vera, propanediol, xanthan gum, glyceryl stearate, olivem 1000, candelilla wax, oliwax, hemisqualane, jojoba oil, black iron oxide, red iron oxide (in dark brown mascara), yellow iron oxide (in dark bronw mascara), vitamin E.