Product Specifications

• Category: Personal Care / Hair Care / Shampoos
• Brand: SheaMoisture
• Product Type: Daily hydration shampoo
• Variant / Line: 100% Virgin Coconut Oil Daily Hydration
• Format: Shampoo liquid
• Unit Size / Capacity: 13 fl oz per bottle
• Hair Type Positioning: All hair types
• Performance Positioning: Moisture-balance positioning; softness and manageability positioning; detangling support positioning; frizz-control positioning
• Formula / Material Feature: 100% coconut oil positioning; coconut milk positioning; Fair Trade shea butter positioning; formulated without silicones, sulfates, parabens, phthalates, mineral oil, or petrolatum
• Pack Configuration: 4-pack
• Intended Use: Routine cleansing step for retail hair care aisles, beauty supply, and salon retail programs

Product Description

SheaMoisture 100% Virgin Coconut Oil Daily Hydration Shampoo (13 fl oz) is a moisture-focused shampoo positioned for everyday cleansing while supporting hydration and manageability across a wide range of hair types. The creamy-lather positioning and coconut-forward line identity make it a practical fit for hydration and smoothing assortments in grocery, pharmacy, mass retail, beauty supply, and salon retail shelves.

In a 4-pack configuration, this SKU supports wholesale buyers running consistent replenishment cycles and bundle-ready listings. It is suitable for distributors and retailers building daily hydration planograms, where standardized bottle sizing simplifies shelf-facing, backroom storage, and multi-location stocking.

Packaging & Format

• Format: Shampoo bottles
• Unit Size: 13 fl oz each
• Pack: 4 bottles per pack

Key Features

• Daily hydration positioning for all-hair-type assortments
• Moisture-balance and softness positioning for routine cleansing programs
• Detangling support positioning for easier comb-through routines
• Coconut oil and coconut milk positioning for hydration-led merchandising
• 4-pack supports wholesale stocking, bundle listings, and replenishment efficiency